The trade desk to launch deal desk – a revolutionary approach to understanding and managing digital advertising deal performance

Ventura, calif.--(business wire)--global advertising technology leader the trade desk (nasdaq:ttd) today announced deal desk, a transformational new pillar of its kokai platform that enables advertisers to manage their strategic one-to-one deals and upfront commitments with publishers. deal desk gives both advertisers and publishers unprecedented transparency and insight into the performance, quality, and pacing of their deals, and showcases premium internet alternatives when deals underperform.
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