Advertisers gain real-time customizable audiences and always-on measurement with instacart and the trade desk

Expanded partnership helps advertisers unlock closed-loop measurement on the open internet with seamless access to instacart retail data, in-flight optimization san francisco , june 10, 2025 /prnewswire/ -- instacart (nasdaq: cart), the leading grocery technology company in north america, today announced an expanded partnership with the trade desk (nasdaq: ttd), a global advertising technology leader, to improve programmatic campaign performance on the open internet with retail media data. instacart is the first u.s. retail media network to integrate its grocery selection with the trade desk platform for streamlined self-service use cases, enabling approved advertisers and agencies to build first-party custom audiences based on specific product criteria for programmatic campaigns.
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