Niq announces global data collaboration with the trade desk to enhance audience targeting

Los angeles--(business wire)--niq, a leading consumer intelligence company, today announced a strategic global collaboration with the trade desk, a global leader in advertising technology. the collaboration will integrate niq's consumer intelligence and global insights on shopping behaviors into the trade desk's platform, supporting marketers to plan and activate ad campaigns more accurately. these new-to-market audiences, now available on the trade desk's media buying platform, will enable adv.
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