The trade desk appoints will platt-higgins as executive vice president of business development, north america

New york--(business wire)--global advertising technology leader the trade desk today announced the appointment of will platt-higgins as executive vice president (evp) of business development for north america. in this role, platt-higgins is responsible for leading business development strategy across north america, aligning the company's revenue growth objectives with the evolving needs of brand marketers and agencies. based in new york, platt-higgins reports to jed dederick, chief revenue offi.
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