Ezoic & the trade desk partner to empower independent publishing and first-party data

San diego , jan. 7, 2025 /prnewswire/ -- ezoic, the  ai-driven technology platform for digital publishers , recently announced a strategic partnership with the trade desk (nasdaq: ttd), the world's second-largest demand-side advertising ecosystem behind google (facilitating more than $5b in annual ad spend). typically, demand-side platforms (dsps) do not integrate directly with publishers or ad management firms; however, ezoic's scale, strong relationships, and proprietary tech have positioned it as a key partner in the trade desk's openpath program.
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