Half of uk consumers fear losing access to content behind paywalls, finds the trade desk

London--(business wire)--over half (51 percent) of brits currently worry about losing access to the websites and apps they use behind a paywall. that's according to new research released today by global advertising technology leader, the trade desk, which reveals uk consumers' desires for unlimited free online content and concerns over potential restrictions. about two-thirds (65 percent) already consume news or current affairs for free, and over three quarters (77 percent) start looking for fr.
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