Forrester's total experience score exposes tesla's brand dichotomy: loved by customers, shunned by prospective buyers

Cambridge, mass.--(business wire)--according to forrester's (nasdaq: forr) global total experience score rankings, 2025, while tesla enjoys a strong brand perception among its customers, it fails to connect with potential buyers, and represents the widest perception gap across more than 400 brands evaluated across 10 industries and 13 countries. the auto manufacture achieved a customer score of 72.5 points, exceeding the industry benchmark, and even outperformed highly regarded brands like hond.
TSLA Ratings Summary
TSLA Quant Ranking