Trivago deepens partnership with ai-driven tech platform holisto

Strategic investment allows for an enhanced end-user experience and added value for its advertisers july 30, 2024 – dÜsseldorf, germany – trivago, a leading global hotel search platform, is pleased to announce their strategic investment in holisto, an ai-driven travel tech platform that serves as a hotel rate aggregator and white-label booking engine provider. with this investment, trivago aims to expand "trivago book & go" to all its advertising partners enhancing conversion rates and user consistency in the booking experience.
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