Travelers launches advertisement series inspired by true stories

Hartford, conn.--(business wire)--the travelers companies, inc. (nyse: trv) today launched a new advertisement series based on real customer experiences. the series builds on the company's 2023 “who cares?” campaign, which introduced travelers' first brand manifesto, organized around the idea that remarkable things happen when people care. “the idea that remarkable things happen when people care is at the core of who we are at travelers and the impact that we seek to have in the world,” said al.
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