Growthloop and transunion unite to optimize advertising spend by boosting audience reach

New partnership squashes notoriously low audience match rates for paid advertising, resulting in better return on ad spend new york , april 17, 2024 /prnewswire/ -- growthloop , the leading composable customer data platform (cdp) provider, today announced a new partnership with transunion , a global information and insights company known for its robust identity graph. this partnership pairs growthloop's best-in-class unified audience layer with transunion's truaudience® marketing solutions, which provides high-quality data on more than 98 percent of consumers across the country.
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