Nielseniq and transunion collaborate to enable targeted advertising with first-party retail purchase data

Chicago--(business wire)--nielseniq, a global measurement and data analytics leader, announces an agreement with transunion's (nyse: tru) marketing solutions business, truaudience®, to connect nielseniq's consumer data with partners' identity spaces for audience modeling. this cooperative effort leverages nielseniq's first-party data on fast-moving consumer goods (fmcg) purchases and transunion's identity resolution for data connectivity to help media and adtech companies create impactful campa.
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