Videoamp integrates with transunion's truaudience marketing solutions business to offer unmatched marketing attribution capabilities and media plan optimization

New york--(business wire)--videoamp and transunion® (nyse: tru) have joined forces to release a comprehensive analytics solution for cross-platform media measurement and optimization. marketers will now have even more accurate visibility into the effectiveness of their linear television advertising by integrating videoamp's tv viewership dataset with the truaudience® marketing analytics and attribution solution. the integration enables marketers to measure the impact of their campaigns across t.
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