Nearly nine out of 10 decision makers rank the phone as the most important outbound channel for meeting customer service goals and increasing revenues

Chicago, march 17, 2025 (globe newswire) -- while channels like email and messaging are more prevalent, the phone remains one of the most business-critical tools available, according to a 2025 study from forrester consulting, commissioned by transunion (nyse: tru). the study found 86% of decision-makers across a wide range of industries agree the phone is the most important outbound channel for meeting customer service goals and increasing revenues.
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