Tripadvisor launches new direct booking feature within the existing tripadvisor sponsored placements product

Tripadvisor announced the launch of a new direct booking feature within the existing tripadvisor sponsored placements product, giving business owners premium exposure to more booking-ready travelers and helping them increase direct bookings for their properties. this new direct booking enhancement offers travelers a prominent link to book directly with the property. at the same time, it may help the business avoid costly commissions from online travel agencies (otas), which can be up to 25% of a booking. the new enhancement not only helps travelers book directly, but it also helps businesses thrive online. the direct booking enhancement joins many other tripadvisor tools that helps accommodations grow their business, including free management center tools to manage their online reputation, business advantage to optimize their tripadvisor listings and sponsored placements to increase the property's exposure to millions of high-intent travelers.
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