Trip.com group and tripadvisor announce strategic partnership

Trip.com group and tripadvisor announce strategic partnership.trip.com group limited - trip.com group will be majority shareholder of new joint venture entity and will contribute cash and market expertise.trip.com group - tripadvisor to own 40% of jv & will contribute long-term exclusive brand and content license and other assets of china business.trip.com group - both companies have agreed to share inventories in travel categories at joint venture level.trip.com group - joint venture will operate globally as tripadvisor china.trip.com group - co, tripadvisor have entered into global content agreements for distribution of selected tripadvisor content on major co's brands.trip.com group - trip.com group and tripadvisor also entered into a governance agreement.trip.com group - in governance agreement co to have nomination right for 1 tripadvisor board seat after regulatory bodies' approvals of deal.
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