The michelin guide, tripadvisor and thefork launch an international strategic partnership

The michelin guide has joined forces with tripadvisor and thefork to offer diners a complementary way to find their ideal dining experience, as well as improved access to a wider choice of high-quality restaurants around the world. michelin and tripadvisor, with its subsidiary thefork, have entered into a content and licensing partnership to combine the gastronomic selection expertise of the michelin guide with the power of tripadvisor's large customer audience and thefork's advanced booking service. all of the 14,000 restaurants selected by the michelin guide inspectors worldwide will be clearly identified with their ratings star, bib gourmand and plate distinctions on the tripadvisor website and apps leading to significantly improved accessibility of the michelin selection. around 4,000 restaurants throughout europe will soon be accessible and bookable on thefork, and on the digital michelin guide platform. in addition, michelin has signed an agreement to sell bookatable to thefork. this acquisition allows thefork to consolidate its existing markets and expand into five new countries: united kingdom, germany, austria, finland and norway. this means that the 14,000 restaurants bookable on bookatable will join the 67,000 already bookable on thefork, creating the largest online restaurant booking platform. the terms of thefork's acquisition of bookatable will not be disclosed. the partnership between the michelin guide and tripadvisor and thefork will significantly increase the visibility of the chefs and restaurants of the michelin guide and increase reservations thanks to the link to the online booking platforms.
TRIP Ratings Summary
TRIP Quant Ranking