Tims china launches collaboration with didi to expand customer base

Shanghai, china, dec. 21, 2023 (globe newswire) -- th international limited (“tims china” (nasdaq: thch)), the exclusive operator of tim hortons coffee shops and popeyes restaurants in china, has partnered with ride-hailing company didi chuxing (“didi”) as part of a brand-building campaign. this new partnership focuses on cross-brand and cross-channel marketing, leveraging didi's large customer base to bolster awareness of the tims china brand.
THCH Ratings Summary
THCH Quant Ranking