Wttc and trip.com group global traveler report reveals shift towards sustainable travel

Travelers set to splurge on international travel this year "demand for travel is now stronger than ever," says wttc president & ceo julia simpson madrid , jan. 20, 2023 /prnewswire/ -- a major new report by world travel & tourism council (wttc) and trip.com group, together with deloitte, reveals a heightened appetite for sustainable tourism amongst consumers, with 69% of travelers actively seeking sustainable travel options.1 in this follow-up report, wttc joined forces again with leading global travel service provider, trip.com group and its major consumer brands trip.com, ctrip and skyscanner, with additional data sourced from deloitte, to analyze the trends that shaped the travel & tourism sector last year and will continue to do so over 2023. the report, "a world in motion: shifting consumer travel trends in 2022 and beyond," shows that sustainability is a key element of the travel agenda, with travelers eager to reduce their carbon footprint and support sustainable tourism.
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