Top publishers including mcclatchy, strÖer and others adopt taboola's new header bidding solution, unlocking incremental revenue from display placements and giving advertisers better roi

New york, oct. 31, 2022 (globe newswire) -- taboola (nasdaq: tbla), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced taboola header bidding, a new capability that expands on a native bidding service originally launched in april 2022, empowering advertisers to reach new supply across taboola's extensive network of publisher partners. publishers using taboola header bidding generate incremental revenue from existing display ads inventory and to date, top publishers mcclatchy, strÖer, imedia and many others are already live.
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