Vizzy becomes exclusive hard seltzer of pickleball in new partnership with professional pickleball association

Molson coors brings lineup of beer, hard seltzer and non-alc to the ppa, starting this fall  chicago , oct. 6, 2022 /prnewswire/ -- molson coors beverage company (nyse: tap) today announces a new partnership with the professional pickleball association (ppa). the new agreement will pair the company's iconic beverages with one of the hottest sports in the united states and will make vizzy the first-ever "official hard seltzer of the ppa tour.
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