At&t agrees to microsoft acquisition of xandr

Dallas, dec. 21, 2021 /prnewswire/ -- at&t inc. (nyse:t) has agreed to sell its global programmatic advertising marketplace, xandr inc., to microsoft.1 the agreement builds on a decade-long relationship between xandr, including its predecessor companies, and microsoft for delivering global digital media solutions for advertisers. as the digital landscape evolves in a post-cookie world, microsoft and xandr can shape the digital ad marketplace of the future.
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