More firsts: dodge to put the 'real brotherhood of muscle' in the driver's seat of its newest national advertising campaign
Auburn hills, mich. , sept. 28, 2022 /prnewswire/ -- in a first-of-its-kind muscle car marketing campaign, dodge is featuring content directly from its owners and enthusiasts, putting them and their vehicles in the national spotlight the multimedia national campaign launches today, running across television, digital and the dodge brand's social media channels dodge brand's search for fan-generated content was cast wide across social media channels, including youtube, facebook, tiktok and instagram dodge enthusiasts can continue to join the fun by posting videos of their vehicles with the hashtag #realbrotherhood for a chance for their content to be shared on the dodge brand's social media channels national campaign launches as part of the brand's never lift announcement late last year and follows on the wheels of the brand's first-ever speed week in a first-of-its-kind muscle marketing campaign, dodge is putting the "real brotherhood of muscle" – its owners and fans, along with their dodge vehicles – in the driver's seat and the national spotlight.
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