Dodge brand, sony pictures consumer products and 2006 'talladega nights: the ballad of ricky bobby' come together again to launch all-new commercial, 'life lessons,' as original film marks its 15th anniversary

Auburn hills, mich., aug. 5, 2021 /prnewswire/ -- 60-second video from the dodge brand, "life lessons," takes another page from the 2006 film "talladega nights: the ballad of ricky bobby" dodge spot features gary cole, reprising his role as reese bobby, imparting "life lessons" using the road as his classroom with son ricky bobby and his pal cal jr. "life lessons" debuts across television and digital channels beginning today, thursday, august 5 sony music entertainment and ac/dc provide the video's music soundtrack with "shot in the dark" (originally released in the dodge brand's "family motto" campaign) "life lessons" draws from sony pictures' "talladega nights: the ballad of ricky bobby" and features brands from the film, including mtn dew, wonder bread, old spice and applebee's "talladega nights: the ballad of ricky bobby" marks its 15th anniversary this week (august 4, 2006) as the "talladega nights: the ballad of ricky bobby" marks its official 15th anniversary this week, dodge is following up the brand's hit 2020 "family motto" initiative with the all-new "life lessons" campaign.
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