Spotify and ias join forces to establish a brand safety solution for podcast advertisers

Global media agency um worldwide will be part of the development and testing of this first-of-its kind brand safety tool new york , june 15, 2022 /prnewswire/ -- spotify (nyse: spot) and integral ad science (nasdaq: ias) today announced a new partnership to establish a third-party brand safety solution for podcast advertisers. the companies will embark on a rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large.
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