Sony music masterworks acquires a majority stake in spain-based live event producer and promoter, proactiv entertainment

New york , may 18, 2023 /prnewswire/ -- sony music masterworks, a division of sony music entertainment ("sme"), today announced a majority investment in barcelona-based proactiv entertainment, a leading producer of live music and experiential events around the world. the company — which has sold 2 million tickets over the last 5 years — works with top talent and brands to stage concerts and festivals, touring and immersive experiences based on established intellectual property, and live productions of family shows, theatre, musicals, and other entertainment.
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