E.l.f. skin debuts “peculiar behavior” campaign starring jameela jamil as highly requested bronzing drops land at retailers globally

Oakland, calif.--(business wire)--e.l.f. skin's bronzing drops - a nourishing tinted serum that gives skin a sun-kissed glow - have dropped, and the brand is launching the long-anticipated product with “peculiar behavior.” “peculiar behavior” humorously depicts the real-life passion the e.l.f community has when new products, especially those they have been clamoring for, are released. the spot kicks off with a two-minute, tongue-in-cheek mock documentary featuring actress and activist jameela j.
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