Cadent adds proximic by comscore to cadent aperture platform for enhanced id-based audience targeting

Partnership to enable syndicated and custom audience targeting across linear tv and ctv new york , oct. 31, 2023 /prnewswire/ -- cadent, the largest independent solutions provider for advanced tv advertising, and proximic by comscore, a division of comscore, inc. (nasdaq: scor) and leading provider of audience and content targeting solutions for programmatic activation, today announced a two-part partnership, beginning with the now live integration of proximic by comscore's id-based audience suite into cadent aperture platform. the second phase will integrate proximic by comscore's predictive audiences and content targeting tools into the aperture converged tv dsp.
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