Comscore adds social incremental audiences to its flagship digital measurement tool, further expanding its cross-platform capabilities

Enables publishers to account for their deduplicated audience footprint across  desktop, mobile and social new york , oct. 26, 2023 /prnewswire/ -- comscore (nasdaq: scor) a global, trusted partner for planning, transacting, and evaluating media today announced the inclusion of social metrics in its media metrix multi-platform suite which provides a deduplicated view of audiences across desktop, mobile, and social to enable publishers and brands to measure their comprehensive total digital population. by providing a complete view of digital audiences, comscore's new social incremental enhancement enables agencies to achieve channel optimization and publishers to better position the complete reach of their properties for partners to transact on.
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