Comscore launches ai-powered political audience targeting solutions ahead of 2024 election season, initially exclusive to media buyers on the trade desk

New first-to-market political ad exposure segments empower political marketers to reach custom audiences with local level precision new york , oct. 24, 2023 /prnewswire/ --  proximic by comscore , a division of comscore inc. (nasdaq:scor) and a leading provider of audience and content targeting solutions for programmatic activation, has enabled a new suite of audience segments that reach users based on exposure to specific political campaigns and local tv exposure. the new segments arrive today, available exclusively to clients of global digital media-buying platform, the trade desk.
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