Ipg mediabrands' investment & intelligence arm to leverage comscore's local tv data as partnership expands

Reston, va. , may 4, 2023 /prnewswire/ -- comscore, inc. (nasdaq: scor), a trusted partner for planning, transacting, and evaluating media, today announced an expanded partnership with magna, the investment and intelligence company of ipg mediabrands, in which the media buying organization will begin leveraging comscore's local television ratings data to inform tv buys across the organization.
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