The video world is growing fast: the longtail of ctv expands its reach

Fast and targeted programming consumption accelerates, according to comscore's 2023 state of streaming report reston, va. , aug. 29, 2023 /prnewswire/ -- comscore, inc. (nasdaq: scor), a global, trusted partner for planning, transacting and evaluating media, today released its 7th annual state of streaming report, which shows a 21% increase in the number of ctv hours per household watched, rising almost 2b year-over-year in 2023, up from 9.6b to 11.5b (may '22-may '23) with ad supported services capturing the bulk of new viewing.
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