Comscore research demonstrates need to move beyond panel-dependent methods in tv and video measurement

Reston, va., april 27, 2021 /prnewswire/ -- with more than $70 billion of annual television and video spend at stake, the video advertising industry is at an inflection point as market providers have faced serious questions about the accuracy of their measurement and their foundational methodological approach.

SCOR Ratings Summary

SCOR Quant Ranking