Comscore and ihs markit partner to produce cookie-free audience segments that outperform cookie-based behavioral audiences

Reston, va., dec. 2, 2021 /prnewswire/ -- comscore (nasdaq: scor), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that in partnership with ihs markit, a world leader in critical information, analytics and solutions, it has released programmatic cookie-free audience targets for in-market auto shoppers that outperform their competitors' cookie-based automotive behavioral segments.
SCOR Ratings Summary
SCOR Quant Ranking