Comcast's effectv taps comscore for local tv measurement currency

New york--(business wire)--comscore, inc. (nasdaq: scor), a partner for planning, transacting and evaluating media across platforms, and effectv, the advertising sales division of comcast cable, announced today that effectv will be using comscore's local tv measurement solution as a new form of currency. effectv will use comscore's audience impression-based measurement product with local advertising clients to deliver an advanced industry measurement solution for marketers. comscore's expanded
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