Horizon media to test comscore local tv measurement data as new form of currency

Reston, va.--(business wire)--comscore, inc. (nasdaq: scor), a trusted partner for planning, transacting, and evaluating media, today announced that horizon media is testing comscore's local tv measurement solution as a new form of currency for 2023 planning and buying. this partnership follows horizon media's commitment to transact up to 15% of upfronts with alternative currencies. the assessment will be conducted in two phases. the first will be a data analysis and discovery phase that will t
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