Pubmatic partners with proximic by comscore, giving media buyers scalable, id-less targeting solutions

New york , march 23, 2023 /prnewswire/ -- pubmatic (nasdaq: pubm), an independent technology company delivering digital advertising's supply chain of the future, and proximic by comscore, a division of comscore (nasdaq: scor) and leading provider of addressable programmatic targeting, today announced the integration of proximic by comscore's predictive audiences and content targeting solutions into the pubmatic platform. proximic by comscore's solutions are contextually driven alternatives to id-based targeting.
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