Kazt phoenix selects comscore for local tv measurement currency

Phoenix--( business wire )--aztv7 (kazt-tv), the only locally owned and operated broadcast station in the phoenix market, and its family of channels, today announced that it has signed an agreement with comscore, inc. (nasdaq: scor) – a trusted partner for planning, transacting, and evaluating media – to use comscore's local tv currency as the primary source to sell and post advertising buys. with comscore's database of 340,000+ homes in the phoenix market, kazt can now offer greater stability in its measurement and granular reporting down to the quarter hour, as well as greater accuracy and delivery to kazt's advertiser base.
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