Comscore partners with hyphametrics to launch advanced person-level audience measurement and ctv program-level reporting

Reston, va., july 15, 2025 (globe newswire) -- comscore (nasdaq: scor), a global leader in measuring and analyzing consumer behaviors, today announced a multi-year partnership with hyphametrics, a data-as-a-service (daas) company transforming the media industry's understanding of what the world is watching. once live, this data partnership and technology integration will expand comscore's cross-platform measurement capabilities, introducing new ctv program-level reporting and delivering greater granularity to meet the growing demands of the programmatic streaming landscape.
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