Proximic by comscore releases inaugural report on the state of privacy in advertising for 2024, highlighting industry shifts and challenges

Report shows that data privacy laws are significantly impacting personalized advertising, with audience targeting facing the most challenges, prompting shifts towards first-party data, ai-driven strategies, and reduced reliance on cookies report shows that data privacy laws are significantly impacting personalized advertising, with audience targeting facing the most challenges, prompting shifts towards first-party data, ai-driven strategies, and reduced reliance on cookies
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