Truly hard seltzer to refresh portfolio in time for peak seltzer season

New packaging, new ad campaign and clearer messaging begin rolling out this spring boston , feb. 15, 2023 /prnewswire/ -- since 2016, truly hard seltzer has been rightfully credited as one of the brands to fuel the hard seltzer boom, bringing drinkers a refreshing, easy-drinking, variety-filled, and fun experience. ­this spring, boston beer company will refresh the brand to sustain consumer interest in hard seltzer as it works to grow truly's share and increase its number two position within a crowded category.
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