Sabre and atpo signs new agreement to power better retailing capabilities for airlines and richer air shopping experiences for travel agencies and consumers

Sabre corporation announced a new long-term retailing agreement enabling sabre to distribute atpco's routehappy content to sabre-connected travel agencies, online travel agencies and other travel buyers as well as airline it customers. the new distribution scope includes sabre's air shopping apis and direct airline shopping and merchandising solutions, in addition to sabre global distribution system (gds). building upon the companies' existing partnership, the new agreement supports sabre's omni-channel retailing and distribution strategy for traditional and ndc-enabled solutions. integrating the content into sabre's offer engines and agency points of sale will help airlines better sell their products, the way that they want, across all channels. additionally, sabre will continue to support atpco's next generation storefront™ (ngs) standard, which helps sales channels modernize the shopping experience for consumers.  sabre has been a key partner with atpco and other industry players to help develop and test a new, innovative approach to shopping based on ngs standards. with this new agreement, atpco is now an authorized provider of airline rich content to sabre, and sabre is now an authorized distributor of routehappy rich content. in addition to api access, atpco will also provide flat file access to routehappy rich content to sabre for the first time. this accelerates the rate at which sabre can integrate routehappy's descriptive and visual content across its applications including sabre red 360 and sabre dev studio apis and in airline direct channels.
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