Virgin australia selects sabre's revenue optimizer to modernize its retailing strategy amid dynamic market conditions

The australian carrier will use sabre revenue optimizer to support decision-making with real-time data analytics as australia welcomes back international travelers southlake, texas , april 26, 2022 /prnewswire/ -- sabre corporation (nasdaq: sabr), a leading software and technology provider that powers the global travel industry, today announced that virgin australia is migrating to sabre's revenue optimizer solution to enable optimal pricing decisions and drive total revenue optimization to respond dynamically to today's fluid travel environment.   while previously, airline pricing and availability planning has typically relied on historical data, the pandemic has resulted in unprecedented changes to the global travel marketplace, making past patterns much less reliable.
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