British airways' ndc content now live in sabre's travel marketplace

Southlake, texas, and london , march 18, 2025 /prnewswire/ -- sabre corporation (nasdaq: sabr), a leading global travel technology company, today announced the launch of british airways' new distribution capability (ndc) content in sabre's travel marketplace. starting today, sabre-connected travel agencies worldwide can shop, book, and service ndc offers alongside traditional atpco/edifact options.
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