Oneview becomes first tv streaming ad buying platform to launch nielsen digital ad ratings audience guarantees ahead of upfronts

San jose, calif.--(business wire)--roku, inc. (nasdaq: roku) today announced the launch of nielsen's digital ad ratings (dar) audience guarantees on oneview, making oneview the first ad buying platform to enable nielsen guarantees across tv streaming. oneview users can now choose a specific age and gender demographic, like adults ages 18 to 49, and pay only for the ad impressions that reach their target audience. advertisers choose oneview because it is currently the only ad buying platform wit
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