Roku and harris poll 2022 survey reveal holiday shoppers expect to increase spending on gifts and shop earlier

San jose, calif.--(business wire)--today, roku, inc. (nasdaq: roku) announced findings from its 2022 annual holiday consumer shopping study in partnership with the harris poll. this year's survey of nearly 2,000 u.s. adults who plan to purchase gifts finds that holiday shoppers plan to shop earlier, increase spend, and turn to tv streaming for entertainment and information. “the holidays reveal the shopping trends that will shape the year ahead,” said asaf davidov, head of ad measurement and re
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