After stopping smokescreen, doubleverify and roku to continue joint investigations into ad fraud schemes in streaming

New york--(business wire)--doubleverify (“dv”) (nyse: dv), a leading software platform for digital media measurement, data and analytics, and roku, inc. (nasdaq: roku), today announced that the companies will continue to collaborate and conduct investigations into emerging ad fraud schemes within the tv streaming industry. this initiative follows the significant success in working jointly to neutralize smokescreen, a sophisticated ad fraud scheme that targeted connected tv (ctv) devices. as ad.
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