Roku and freewheel announce strategic partnership to bring roku's leading ad tech to freewheel customers

New york--(business wire)--roku (nasdaq: roku), the no. 1 tv streaming platform in the u.s., canada, and mexico*, and freewheel today announced a new partnership that will bring forth a suite of industry solutions to unlock the full value of streaming tv for advertisers and publishers. as part of this collaboration, the two companies will be launching new technological offerings that aim to simplify, optimize and enhance tv streaming. the effort is especially timely and noteworthy as the indust.
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