Cox automotive teams with roku to measure how tv streaming impacts the consumer automotive journey

Atlanta & san jose, calif.--( business wire )--today, cox automotive and roku (nasdaq: roku) announce they will pair industry-leading data from cox automotive with tv streaming data from roku, the #1 tv streaming platform in the u.s., canada, and mexico*, to better measure tv streaming advertising. auto marketers can better quantify exactly how advertising in streaming tv impacts web browsing, vehicle sales, and more.
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