Roku and the trade desk announce new data-driven tv streaming partnership

San jose, calif.--(business wire)--roku (nasdaq: roku), the #1 tv streaming platform in the u.s.*, announced plans for a new data-driven tv streaming partnership with the trade desk (nasdaq: ttd), the largest independent global advertising technology leader, to equip advertisers with better planning, buying, and measurement of tv streaming media. roku plans to empower advertisers using the trade desk with the ability to leverage roku media and audience and behavioral data, so that the trade des.
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