America's largest mortgage brand brings innovation to canada as edison financial changes name to rocket mortgage

Rocket mortgage in canada will deliver a tech-driven client experience to revolutionize the mortgage process for canadians, just as its sister company has done in the u.s. windsor, on , july 12, 2022 /prnewswire/ -- edison financial, a rapidly expanding digital mortgage broker, today announced it will officially change its name to rocket mortgage canada on august 8, 2022, doing business under the brand rocket mortgage throughout the country. the move is more than a rebrand, the change reflects the company's mission to revolutionize the canadian mortgage industry with an emphasis on harnessing technology to simplify the home loan process, just as sister company under the rocket companies (nyse:rkt), rocket mortgage, llc, has done successfully in the u.s. "our mission when we launched over two years ago was to use technology to improve the mortgage experience in canada, making life easier for homebuyers and homeowners," said hash aboulhosn, president of rocket mortgage in canada.
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